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Oblivious Webmasters and E-zine Publishers Sitting on a 24 carat Goldmine!

It continues to amaze me that everyday I see more and more

webmasters and e-zine publishers still worrying about the high

costs of online advertising and promotion when all this time they

have been sitting on a 24 carat goldmine. A goldmine so valuable

that it promises to end their worries for months if not years to

come.

As the webmaster of Carvers E-Book Marketing Center

http://carver.bizland.com I see day after day visitors who

are sitting on what promises to be one of the most effective and

exponentially growing free advertising mediums that they've ever

explored. A free advertising medium that is so effective

(unlike the majority of the rest) that it literally made me drop

all my other online ventures overnight and focus entirely upon

e-book marketing.

Before I continue it would be best to explain a little about

e-book marketing as the majority of online marketers that I meet

seem to know little to nothing on the subject. To put it simply

effective e-book marketing harnesses the power of giving away

"substance for free" in an attempt to build ongoing trust and

future purchases from potential customers. We see this everyday

with major corporations such as Microsoft giving away free

software and companies such as Hypermart that provide free web

space in hope to on sell other products and services.

While many of us just can't afford to be throwing away such

elaborate software products there is still room for even those on

the tightest budget to harness the same power and bring similar

results as the major online players. How do we do this? E-book

marketing of course!

E-Book marketing works in much the same way as publishing an

e-zine, helping to develop trust within potential customers and

continually building on that trust by maintaining consistent

interaction with your online business. Not only that but it also

acts as an exponentially growing free advertising medium which

literally pulls people to your web site.

Mark Joyner the CEO of the Aesop Marketing Corporation

(http://foreverweb.com) created his first e-book titled "Search

Engine Tactics" a subject that is directly related to the products

and services that his company sells. Since its release in early

1998 it has now been downloaded over a million times which

equates to 1 million readers! A fair estimate based upon

independent research would be that at least 95% of those

readers visited his web site and depending upon the

conversion rate of his sales pitch at the time can you even

begin to imagine how much extra revenue was obtained

from his e-book?

Terry Dean of Bizpromo (http://www.bizpromo.com) has

experienced similar results. Here is a direct quote ripped straight

from his e-zine,"Web Gold" Vol. 2, #40, October 8, 1999:

"We produced our first electronic book for download back in

December of last year. It was titled "101 High Profit Businesses

You Can Start Online with Little Or NO Money." I announced it

as a Christmas gift all of my subscribers could download. The

first couple of months it was online, it received 500 to 2,000

downloads per week... I currently estimate that around 1/3 of my

current business is still being generated by this one e-book

being given away for free on hundreds of sites. I consider it the

most valuable promotion my business has ever done!."

There's no doubt about it e-book marketing works and is

effective. Even the highly intelligent and respected people at

IMC (http://www.marketingchallenge.com) have

realized this and released their own e-book of articles that

they've previously published both in their newsletter and on their

web site - so what about this 24 carat goldmine I mentioned you're

probably sitting on? Well we'll take two examples that will

clearly show how many of you can begin to tap into this medium

almost overnight.

The first being the content from the web site of a person who

visited Carvers E-Book Marketing Center several days ago. You

can find their web site "The Small Business Knowledge Center" at

http://bizmove.com. This is prime example of an online business

that is truly sitting on a 24 carrot goldmine.

On their home page you will notice 8 major sections all quite

distinct but at the same time all similarly related to small

business information. Here I already count 8 unique e-books that

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if complied in the appropriate manner and released for free

distribution could see this web masters web site promotion blues

gone forever! Imagine if just one of those e-books brought

similar results as that of Mark Joyner's. Imagine if 2 or 3 of

them did!

While this an extremely good example anyone with a set of

articles, a short tutorial, back issues of their e-zine or

collection of useful information can create an e-book. Let's

take a different example. Take a quick visit to "Golfgateway" at

http://www.golfgateway.com. You will find a link on the left side

titled "Tips from the Pros". While this web site lacks any

articles as such, even golf related web sites could harness the

power of e-book marketing.

Compiling an e-book of all past pro tips effectively titled

"The Little Golden E-Book of Super Golf Tips from the Pros"

and then giving it away for free they would have then created a

book that I'm 100% certain people will begin to pass on to their

friends. The beauty is that these friends share the same

interests and are therefore the same highly targeted prospects

that are the most desired visitors to the Golfgateway web site!

I'm also 100% certain that they would find or already have

associated web sites that would gladly like to offer their free

e-book for download as an incentive to attract more visitors to

their own web sites.

It's also probably quite ridiculous the amount of money that both

webmasters from these examples spend on web site promotion

each and every month. When you consider that the small cost

to begin and continually harness the power of e-book marketing

it's almost crazy they themselves and others aren't exploring it.

While this article couldn't possibly provide you with all the

techniques and methods that are required to successfully explore

and experience the results of e-book marketing I hope that I have

brought this relatively new medium to your serious consideration.

About the Author

Duncan Carver is a student at Victoria University, Wellington,

New Zealand. Visit he's eBook Marketing Center for tons of free

eBooks Internet Marketing related eBooks and eBook Creation

Software. Visit: http://carver.bizland.com today!